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Zika Virus on YouTube: an analysis of English language video contents by source
Corey H. Basch1, Isaac Chun-Hai Fung2 , Rodney Hammond1, Elizabeth B. Blankenship2, Zion Tsz Ho Tse3, King-Wa Fu4, Patrick Ip4, Charles E. Basch5
1William Paterson University, Wayne, United States
2Georgia Southern University, Statesboro, United States
3University of Georgia, Athens, United States
4University of Hong Kong, Hong Kong, Hong Kong
5Columbia University, New York City, United States
Corresponding Author: Isaac Chun-Hai Fung ,Tel: 19124785079, Fax: 19124780171, Email: cfung@georgiasouthern.edu
Received: November 7, 2016;  Accepted: January 18, 2017.
*Corey H. Basch and Isaac Chun-Hai Fung contributed equally to this work.
ABSTRACT
Objective: The purpose of this study was to describe source, length, number of views and content of the most widely viewed Zika Virus (ZIKV)-related YouTube videos. We hypothesized that ZIKV-related videos uploaded by different sources contain different content.
Method:
The 100 most viewed English ZIKV-related videos were manually coded and analyzed statistically.
Results:
Among the 100 videos, there were 43 consumer-generated videos, 38 internet-based news videos, 15 TV-based news videos and 4 professional videos. Internet news sources captured over two-thirds of the total 8,894,505 views. Compared with consumer-generated videos, internet-based news videos were more likely to mention ZIKV?셲 impact on babies (Odds ratio, 6.25; 95% CI, 1.64, 23.76), the number of cases in Latin America (OR, 5.63; 95% CI, 1.47, 21.52); and ZIKV in Africa (OR, 2.56; 95% CI, 1.04, 6.31). Compared with consumer-generated videos, TV-based news videos were more likely to express anxiety or fear of catching ZIKV (OR, 6.67; 95% CI, 1.36, 32.70); to highlight that the public was afraid of ZIKV (OR, 7.45; 95% CI, 1.20, 46.16); and to discuss avoiding pregnancy (OR, 3.88; 95% CI, 1.13, 13.25).
Conclusions:
Public health agencies should establish a larger presence on YouTube to reach more people with evidence-based information about ZIKV.
Key words: Zika Virus; Health Communication; YouTube; Social Media
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